Concept explainers
Case summary:
The Brand L is one of the effective marketers in toy manufacturing and it leads to conquering the toy world. Nowadays the L brand worth $8 billion which is twice the value of a combination of the next 10 brands. The Brand L joins millions of adults and kids because the brand is too valuable
The company first focused on wooden toys but it is difficult to sell in the market so they shifted to creating cheaper plastic toys. The Company has two-fold motives which are the starting of star war themed products and including customers in marketing and designing of the product.
Then Brand L gradually reduced the customer contact because of the fear of litigation from the parents sometimes they register sue for a piece of sales revenue. The unwillingness to accept outside ideas leads to moving the company from the outside world. The three other retailers said the Brand L was outdated in the market and this information is spread around the online media. The firm could not control the spread of news.
Then the firm wakes up immediately while connecting Brand L ambassador network, 300 online communities, users and fan groups. Now the company maintains frequent contact with this product fans and sharing ideas and advice this leads to capture the new generations.
In the present scenario, the company faces hard competition reached an entertainment digital world. It focused on imagination and creativity which retains the millions of active minds of kids and adults.
To discuss: whether the Lego’s quality influences the ongoing sales both positively and negatively.
Explanation of Solution
The Brand L quality influenced both positively and negatively in the ongoing sales of the company. The good quality of Brand L products leads to attracting the millions of children and adult’. The company maintains the proper customer relationship and ensure the involvement of customers in marketing and designing the product. This sometimes creates problems in the company among the parents such as facing sue for a piece of sales revenue. Then the company gradually reduced the customers contact because of fear of litigation from the parents for producing products like child suggestions. So the quality of Brand L affects the firm both positively and negatively.
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Chapter 12 Solutions
BUSINESS IN ACTION BUNDLE
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