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Fuentes Salty Snacks, Inc.
Six months ago Fuentes Salty Snacks, Inc. added a new flavor to its line of potato chips. The new flavor, candied bacon, was introduced through a nationwide rollout supported by an extensive promotional campaign. Fuentes' management is convinced that quick penetration into grocery stores is a key to the successful introduction of a new salty snack product, and management wants to determine whether availability of Fuentes' Candied Bacon Potato Chips is consistent in grocery stores across regions of the U.S. Fuentes Marketing department has selected random samples of 40 grocery stores in each of its eight U. S. sales regions:
• New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont)
• Mid-Atlantic (New Jersey, New York, and Pennsylvania)
• Midwest (Illinois, Indiana, Michigan, Ohio, and Wisconsin)
• Great Plains (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota)
• South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, Washington DC, and West Virginia)
• Deep South (Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Tennessee, and Texas)
• Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming)
• Pacific (Alaska, California, Hawaii, Oregon, and Washington)
The stores in each sample were then contacted, and the manager of each store was asked whether the store currently carries Fuentes' Candied Bacon Potato Chips. The complete data set is available in the DATAfile named FuentesChips.
Fuentes' senior management now wants to these data to assess whether penetration of Fuentes' Candied Bacon Potato Chips in grocery stores is consistent across its eight U.S. sales regions. If of Fuentes' Candied Bacon Potato Chips in grocery stores differs across its U.S. sales regions, Fuentes' management would also like to identify sales regions in
which penetration of Fuentes' Candied Bacon Potato Chips is lower or higher than expected.
Managerial Report
Prepare a managerial report that addresses the following issues.
2. Use the data from Fuentes' study to test the hypothesis that the proportion of grocery stores that currently carries Fuentes' Candied Bacon Potato Chips is equal across its eight U.S. sales regions. Use
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Chapter 12 Solutions
Essentials of Modern Business Statistics with Microsoft Office Excel (Book Only)
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Glencoe Algebra 1, Student Edition, 9780079039897...AlgebraISBN:9780079039897Author:CarterPublisher:McGraw Hill