Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
6th Edition
ISBN: 9781337386920
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
Question
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Chapter 1.1B, Problem 2CC
Summary Introduction

To determine: The factor that affects a person’s choice of careers.

Introduction: The term business is defined as the planned exertion of people to manufacture and trade, for revenues, the goods and services that fulfill the requirements of the people. A business must be designed in such a way that it is managed efficiently, gratify the needs and should make profits.

Expert Solution & Answer
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Explanation of Solution

The factor that affects a person’s choice of careers is as follows:

  • Individual tastes: Individuals will frequently tend to attempt to enter occupations that sound fascinating to them. For instance, an individual who wants to become a cricketer will not desire to become a football player.
  • Individual aptitudes: The capacities an individual will regularly figure out what work they need since they will normally need a career in a field which they can succeed.
  • Career reputation: A few people need occupations that will influence others to admire them and regard them.
  • Salary structure: A few people think particularly about how much salary they can make in a given profession.
  • Familial desires: A few people have guardians and other relatives who anticipate that they will enter a specific occupation. This can influence their decisions.

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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.   You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. State why the owner is considering using e-marketing. What benefits can e-marketing bring?
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