The Paradox Of Repression And Nonviolent Movements (syracuse Studies On Peace And Conflict Resolution)
18th Edition
ISBN: 9780815635826
Author: Kurtz
Publisher: Syracuse University Press
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Chapter 11.2, Problem 1LO
Summary Introduction
To discuss: The classification of consumer products in terms of marketing mix factors and consumer factors.
Marketing mix denotes the set of activities that organizations use to promote its product or brand in the market. The 4P’s included in marketing mix are promotion, price, place, and product.
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The Paradox Of Repression And Nonviolent Movements (syracuse Studies On Peace And Conflict Resolution)
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