MYLAB EXCELLENCE IN BUSSI COMM ETEXT
MYLAB EXCELLENCE IN BUSSI COMM ETEXT
12th Edition
ISBN: 9780135854907
Author: BOVEE
Publisher: PEARSON
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Chapter 11, Problem 7LOC
Summary Introduction

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The title given for the research that is conducted for the first time.

Introduction:

Primary research is the process of collecting first-hand data that is raw and directly related to the firm’s needs and requirements. This is when a firm conducts research for the first time, where existing data is unavailable.

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