EBK BUSN
EBK BUSN
11th Edition
ISBN: 9781337671736
Author: Kelly
Publisher: YUZU
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Chapter 11, Problem 5LO
Summary Introduction

To discuss: The key elements of marketing research.

Marketing research is the systematic collection, analysis, and interpretation of data pertaining to the market conditions.

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Describe the contemporary human resource perspectives   HRM function needs people who can balance ethical and legal concerns with organizational needs Properly managed human resources can provide competitive advantage Many organizations outsource their HRM functions Outsourcing: Process of hiring external firms to handle basic HRM functions - Can provide a competitive advantage LO 1   2. Trace the evolution of the human resource function in organizations First study of management practice Based on scientific management, which was concerned with structuring individual jobs to maximize efficiency and productivity Many organizations created specialized units to hire new employees Human relations era Supplanted scientific management as the dominant approach during the 1930s Instigated by Hawthorne studies LO 2   Witnessed the growth of Abraham Maslow’s hierarchy of human needs and Douglas McGregor’s Theory X and Theory Y framework Personnel management Grew from the…
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