BUSN (with  MindTap Business, 1 Term (6 Months) Printed Access Card) (MindTap Course List)
BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) (MindTap Course List)
11th Edition
ISBN: 9781337407120
Author: Marcella Kelly, Chuck Williams
Publisher: Cengage Learning
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Chapter 11, Problem 5LO
Summary Introduction

To discuss: The key elements of marketing research.

Marketing research is the systematic collection, analysis, and interpretation of data pertaining to the market conditions.

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BUSN (with MindTap Business, 1 Term (6 Months) Printed Access Card) (MindTap Course List)

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