Bundle: Busn, 10th + Busn Online, 1 Term (6 Months) Printed Access Card + Mikesbikes-intro Simulation, 1 Term (6 Months) Printed Access Card
Bundle: Busn, 10th + Busn Online, 1 Term (6 Months) Printed Access Card + Mikesbikes-intro Simulation, 1 Term (6 Months) Printed Access Card
10th Edition
ISBN: 9780357004197
Author: Marcella Kelly, Chuck Williams
Publisher: Cengage Learning
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Chapter 11, Problem 5LO
Summary Introduction

To discuss: The key elements of marketing research.

Marketing research is the systematic collection, analysis, and interpretation of data pertaining to the market conditions.

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Chapter 11 Solutions

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