Financial Accounting
Financial Accounting
3rd Edition
ISBN: 9780133791129
Author: Jane L. Reimers
Publisher: Pearson Higher Ed
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Chapter 11, Problem 3SE
To determine

Explain the big bath theory with examples.

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Custom Pools currently sells420 Economy pools, 580 Standard pools, and 190 Premium pools each year. The firm is considering adding a Luxury pool and expects that, if it does, it can sell 310 of them. However, if the new pool is added, Economy pool sales are expected to decline to 290 units while Standard pool sales are expected to decline to 350. The sales of the Premium model will not be affected. Economy pools sell for an average of $16,200 each. Standard pools are priced at $24,500 and the Premium model sells for $42,000 each. The new Luxury pool will sell for $35,000. What is the value of erosion?
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