The various types of independent and manufacturer-owned wholesaling intermediaries. Introduction: Independent Wholesale Intermediaries: These are independent channel members who buys products from the manufacturer and sell them to the retailers or directly to the customers. Manufacturer-owned Wholesaling Intermediaries: When the manufacturer decides to sell its goods directly from the company owned channel to get a greater control on the distribution system and to satisfy the customer by providing greater service, they open their own wholesale intermediaries.

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Chapter 11, Problem 3QA

Summary Introduction

To determine:The various types of independent and manufacturer-owned wholesaling intermediaries.

Introduction:

Independent Wholesale Intermediaries:These are independent channel members who buys products from the manufacturer and sell them to the retailers or directly to the customers.

Manufacturer-owned Wholesaling Intermediaries:When the manufacturer decides to sell its goods directly from the company owned channel to get a greater control on the distribution system and to satisfy the customer by providing greater service, they open their own wholesale intermediaries.

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