EBK MANAGEMENT, LOOSE-LEAF VERSION
EBK MANAGEMENT, LOOSE-LEAF VERSION
13th Edition
ISBN: 8220103768115
Author: DAFT
Publisher: YUZU
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Chapter 11, Problem 2DQ
Summary Introduction

To determine:

Advise on how to increase the success rate in introducing new products.

Introduction:

When introducing new products it is essential to run the product according to the developing stages carefully, because once you fully launch the product especially a chemical related product without properly investigating on its success rate, a lot of resources will be wasted if it becomes unsuccessful bringing the whole company down and having adverse effects on reputation, cash flow,etc.

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