Introduction to Information Systems
7th Edition
ISBN: 9781119503491
Author: Rainer
Publisher: WILEY
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Chapter 11, Problem 2DQ
Program Plan Intro
Customer relationship management:
Customer relationship management is a methodology that manages an organization’s communication with their customers. This method uses client’s history with the company to improve business relationships. Modern customer relationship management constructs enduring customer relationships that generate value for company and customers.
Data consolidation:
The CRM system in an organization preserves customer data more effectively and they are consolidated to obtain a complete data set for each customer called as “3600 view of the customer”.
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Chapter 11 Solutions
Introduction to Information Systems
Ch. 11.1 - Prob. 11.1.1ITACh. 11.1 - Prob. 11.1.2ITACh. 11.1 - Prob. 11.1.3ITACh. 11.2 - Prob. 11.2.1ITACh. 11.2 - Prob. 11.2.2ITACh. 11.2 - Prob. 11.3.1ITACh. 11.2 - Prob. 11.3.2ITACh. 11.5 - Prob. 11.4.1ITACh. 11.5 - Prob. 11.4.2ITACh. 11.6 - Prob. 11.5.1ITA
Ch. 11.6 - Prob. 11.5.2ITACh. 11 - Prob. 1OCCh. 11 - Prob. 2OCCh. 11 - Prob. 3OCCh. 11 - Prob. 4OCCh. 11 - Prob. 1DQCh. 11 - Prob. 2DQCh. 11 - Prob. 3DQCh. 11 - Prob. 4DQCh. 11 - Prob. 5DQCh. 11 - Prob. 6DQCh. 11 - Prob. 7DQCh. 11 - Prob. 8DQCh. 11 - Prob. 9DQCh. 11 - Prob. 10DQCh. 11 - Prob. 11DQCh. 11 - Prob. 12DQCh. 11 - Prob. 13DQCh. 11 - Prob. 14DQCh. 11 - Prob. 1PSACh. 11 - Prob. 2PSACh. 11 - Prob. 3PSACh. 11 - Prob. 4PSACh. 11 - Prob. 5PSACh. 11 - Prob. 6PSACh. 11 - Prob. 7PSACh. 11 - Prob. 1CCCh. 11 - Prob. 2CCCh. 11 - Prob. 3CC
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