The steps that has to be takes to awaken more enthusiasm in the teams to complete the project effectively. Case Summary: Reflex systems is specialized in selling exercise equipment to high schools and colleges, small to mid-sized businesses for recreation centres, through a national force of 310 salespeople. The company has encountered and won a great level of sales in the recent past. However, it is facing issues with follow up service systems. Therefore, the CEO of the company has planned to implement a new CRM system to rectify these ongoing issues and attract and retain customers. Customer relationship management (CRM), this is an approach and system to manage a favourable and attractive relationship with existing and potential customer. It supports and aids the management of sales, delivery actionable insights, merges with social media and facilitates team management and communication. Further, it enables to manage customer interactions and problems effectively and efficiently. The ultimate goal is to drive sales growth.

Question

Consider the case of Nutrorim that you read in Module 1 from a culture, structure, and strategy perspective. Answer the following questions. Be sure to support your reasoning with evidence from the case and course concepts.

Answer 1

Question

Chapter 11, Problem 2CFCA

Summary Introduction

To determine:

The steps that has to be takes to awaken more enthusiasm in the teams to complete the project effectively.

Case Summary:

Reflex systems is specialized in selling exercise equipment to high schools and colleges, small to mid-sized businesses for recreation centres, through a national force of 310 salespeople. The company has encountered and won a great level of sales in the recent past. However, it is facing issues with follow up service systems. Therefore, the CEO of the company has planned to implement a new CRM system to rectify these ongoing issues and attract and retain customers. Customer relationship management (CRM), this is an approach and system to manage a favourable and attractive relationship with existing and potential customer. It supports and aids the management of sales, delivery actionable insights, merges with social media and facilitates team management and communication. Further, it enables to manage customer interactions and problems effectively and efficiently. The ultimate goal is to drive sales growth.

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Consider the case of Nutrorim that you read in Module 1 from a culture, structure, and strategy perspective. Answer the following questions. Be sure to support your reasoning with evidence from the case and course concepts.

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