PRACTICE OF SOCIAL RESEARCH>LL<
PRACTICE OF SOCIAL RESEARCH>LL<
14th Edition
ISBN: 9780357011287
Author: Babbie
Publisher: CENGAGE L
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Chapter 11, Problem 1RQE
Summary Introduction

Introduction:

Content analysis involves examining recorded communications such as laws, books, and websites. Units of analysis would include party platforms in presidential elections, laws sponsored and supported along party lines, speeches, and social media activity of party leaders and members. Coding would include adding a numerical score to units of analysis in order to quantify support for basic constitutional rights.

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Answer and explanation:

(This question requires a subjective answer, this is an example.)

In order to evaluate Republican and Democratic party support for basic constitutional rights, an analysis of the content of their communications could be conducted. Official party platforms, published by each party during presidential campaign cycles, could be coded based on the level of support stated or implied for freedom of speech, freedom of religion, or protection against self-incrimination. Additional content to be analyzed would include speeches made by party members, relevant laws that each party sponsored, and how the other party voted on them. Another unit of analysis would be social media activity of party members. Each of these could be coded numerically in order to ease the process of quantifying the research.

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