Chapter 11, Problem 1CFCA

Summary Introduction

To determine:

The leadership style adopted to manage the team and team members.

Introduction:

Leadership is the art of motivating a group of individuals towards achieving a common sense of purpose. There are many styles of leadership managers adopt to manage or control the members of an organization.

Case Summary:

Reflex systems is specialized in selling exercise equipment to high schools and colleges, small to mid-sized businesses for recreation centres, through a national force of 310 salespeople. The company has encountered and won a great level of sales in the recent past. However, it is facing issues with follow up service systems. Therefore, the CEO of the company has planned to implement a new CRM system to rectify these on-going issues and attract and retain customers. Customer relationship management (CRM), this is an approach and system to manage a favourable and attractive relationship with existing and potential customer. It supports and aids the management of sales, delivery actionable insights, merges with social media and facilitates team management and communication. Further, it enables to manage customer interactions and problems effectively and efficiently. The ultimate goal is to drive sales growth.