Chapter 11, Problem 13MC

Summary Introduction

Case summary:

During the few previous years, Company J has been controlled with the aid of high price of capital to make investments. Recently, it is observed that, capital costs have been deteriorating and firm has decided to notice severely at a primary expansion program suggested by marketing and advertising department. For this purpose, the major task for the company is to estimate its cost of capital.

To discuss: Three types of project risks and the way each type of risk is considered while thinking about division’s cost of capital.