Concept explainers
To determine:
The need to develop and maintain a professional, business like reputation in the knowledge based economy of the digital era.
Introduction:
The knowledge based economy of the digital era, this expresses the modern economy which is known as the information era. The modern economy holds a lot of technologically advanced devices and methods being used in the business and the economy at whole. The digital era corresponds to the evolvement of the work place through the use of social media, technology has evolved the way individuals at workplace work.

Explanation of Solution
Given information:
The question on digital era.
This modern technologized era has evolved communication and connectivity in individuals. Communication is booming at an increasing stake throughout organizations. This improvement in technology has created substantial advantages to organizations. Due to technology messages travel instantly to distant locations and potentially reaches a larger audience. Therefore, this prominent advantage needs to be taken hold of if organizations needs to sustain.
It is essential for organizations to develop and maintain a business like reputation because now communication has become accessible and will reach a larger target audience. Therefore, businesses need to pay attention to their writing skills. Writing on social media and other digitalized applications will require a unique style or writing compared to the traditional writing literacy. Employers will now demand for employees with a greater range of skills and a higher level of education in their particular field. The new set of skills that employers will be looking for will be analytical thinking, team work and multimedia savvy communication.
There is a new need for speech habits, email messages. Social media, voice mail, texting, team works and responsiveness.
In order to maintain a professional look, businesses while communicating through emails, social media and other means need to maintain a very good language. The communication needs to be clear, concise and complete. Businesses will use email to communicate with formal stakeholders since it gives a much professional insight. Because acting professional with modern technology is a vital transformation in the 21st century.
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Chapter 11 Solutions
Essentials of Business Communication
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