Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 10.5, Problem 1LO
Summary Introduction
To discuss: The manner how technology is used to assist collection and analysis of
The primary data are the information and figures that are collected freshly for the project.
The secondary data are the information and figures that have already been recorded before handling the project.
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