CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 10.4, Problem 2PC
Summary Introduction
To determine: The advantages and disadvantages of primary and secondary research.
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.
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How can service marketing add value in FMCGs? Use practical examples in Malawi Business cases.
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