PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
12th Edition
ISBN: 9781337074674
Author: STAIR
Publisher: CENGAGE C
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Chapter 10, Problem 9RQ
Program Plan Intro

Information system:

  • An information system is a system which provides the necessary information to an organization to achieve the goals.
  • It monitors the transactions details, provides the required information to decision makers, and provides necessary documents to customers.
  • The main components in the information system are people, data, procedures, hardware, as well as software.
  • The main function of information system is to accept and process the input data and then stores the retrieved information and distributes it across the organization.

Marketing:

  • It denotes a process of determining needs and wants of consumers.
  • It creates manufactures and delivers products that satisfy those needs.
  • To perform market research for determining needs and wants of customers.
  • To design a product or service that would be appealing to consumers.
  • Setting a price that will be attractive to consumer and profitable to organization.

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