MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 10, Problem 6LO
Summary Introduction
To discuss: The global issues in packaging and branding.
The brand is a kind of product that is manufactured by a specific firm under a specific name. Branding assists the buyers to find out few products, which they do and do not like that in turn facilitates the buying of items, which fulfils the need and decreases the time needed to buy the product. It assists in decreasing the perceived purchase risk of the buyer.
Packaging is an element that refers to any product offered for sales with information conveyed through label.
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