EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
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Chapter 10, Problem 2MA
Summary Introduction
To discuss: The steps to undertake the project.
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Product Offerings of Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories
Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories in the Philippines.
1. Defining the Target Audience based on the information provided (photo inserted) :
•Demographics: Location, income, and family status.
•Psychographics: Attitudes, values, beliefs, interests, hobbies, and lifestyle choices.
•Geographic Location: Where the target audiences lives, including city and region.
•Needs and Desires: What motivates the target audience and what they are looking for in a product or service.
•Behaviors: Purchasing habits, buying preferences, decision-making processes, and how frequently they make purchases.
•Pain Points: The challenges, problems, or unmet needs of target audience faces.
What is a good response to this post?
One product I use daily is the Belkin 3-in-1 Wireless Charger, designed to charge an Apple Watch, AirPods Pro, and iPhone simultaneously. It features MagSafe compatibility for iPhone, fast wireless charging for Apple Watch, and a dedicated charging pad for AirPods. It offers a sleek, space-saving design and the ability to power all three devices at once making it perfect for users who are deeply integrated into the Apple ecosystem.
The intended target market includes tech-savvy consumers who prioritize convenience, aesthetics, and high functionality. More specifically, it appeals to Apple users who own multiple devices and value a seamless, clutter-free charging solution. These consumers are often professionals, students, and creatives who use their devices throughout the day and prefer premium accessories that complement Apple’s design philosophy.
For this PEST analysis, I’m focusing on the Economic environment of the U.S. market. One of the most…
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- What is a good response to this post? One of the products that I use on a daily basis is the Apple iPhone. As a high end mobile phone, the iPhone has several premium features such as a high-performance camera system, Face ID, Apple ecosystem integration, and 5G connectivity. Its clean design and simple-to-use iOS operating system have made it a favorite among numerous consumers. The target market is technically oriented customers aged 18 to 45 years who value performance, brand status, and innovation. There are working professionals, students, and creatives who utilize smartphones for productivity, communication, and entertainment. For this PEST analysis, I’ve chosen to focus on economic factors within the United States. One of the most significant economic factors affecting iPhone sales is consumer purchasing power. Since the iPhone is a high-end product with a premium price tag, consumers are more likely to purchase it when the economy is strong, employment is high, and wages are…arrow_forwardDuring FY 2005 Plastic Manufacturing had total manufacturing costs are $418,000. Their cost of goods manufactured for the year was $448,000. The January 1, 2006 balance of the Work-in-Process Inventory is $49,000. Use this information to determine the dollar amount of the FY 2005 beginning Work-in-Process Inventory. Helparrow_forwardWhat are the 10 possible styling bundles on Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories?arrow_forward
- 1. Provide 10 catchy product names each for: • Cinchers & Styling Tape • Chains & Belts • Styling Pins & Clips • Hair Accessories • Styling bundlesarrow_forwardBuild 10 potential pricing strategies plan on Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories. Discuss each.arrow_forwardWhat are the 10 potential pricing strategies on Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories. Discuss each.arrow_forward
- What are the 10 potential pricing strategies on Fashion Accessories, and Hair Accessories?arrow_forwardQuestion: Mini-Case- In this case you are asked to assume the role of the advertiser controller at Adams. You will be considering the selection of an advertising agency and the development of an advertising campaign to support the launch of the Admas retail chain in the Spain. Mini-Case Adam's Children Wear Adams retail chain offers garments for 0–8-year-old children. Positioned as a value-for-money brand, Adams clothes are generally purchased as traditional everyday wear.Research indicates that purchasers perceive that their children will be wearing clothing which, unlike that of competitors, is not frequently seen on other children. Reflecting this positioning the Adams’ brand identity features bold colours and an apple logo. Adams has successfully increased its share of the UK market for 0–8-year-olds children’s wear from 2% in 1987 to a position of market leadership today. Potential for further growth within the UK market appears to be limited, and the company feel that expansion…arrow_forwardNet operating income for the year using variable costing?arrow_forward
- • provide 10 unique niche market and identify its target audience, competition, and product offerings related to the ideas.arrow_forwardHow can I solve this financial accounting problem using the appropriate financial process?arrow_forwardBase Ethical dilemma teaser. ABC Plastics Co. contracts with NASA to manufacture component parts used in communications satellites. NASA reimburses ABC on the basis of the actual manufacturing costs it incurs, plus a fixed percentage. Prior to being awarded a contract, ABC must submit a bit that details the estimated costs associated with each project. An examination of ABC's job cost sheets reveals that actual costs consistently exceed cost estimates quoted during the bidding process. As a consequence, NASA ends up paying considerably more than the bids ABC submits. An ABC representative was recently quoted as saying, "We really aren't overcharging NASA for the work that we do. The actual costs shown on our job cost sheets seem high only because we are forced to understate our bid estimates in order to be awarded contracts. It's a common practice, and everybody does it. The truth of the matter is companies that quote realistic bid prices are not awarded contracts." Let us assume that…arrow_forward
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