Strategic Management 4e
4th Edition
ISBN: 9781260779646
Author: Frank T. Rothaermel
Publisher: Mc graw hill
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Chapter 10, Problem 2ESI
Summary Introduction
To explain: The factors the managers of Company AE or Company GE focusing on continuous improvement.
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After reviewing these videos what were some internal and external factors in China. Think of PESTEL. Why was Mcdonalds so successful in China. Are they utilizing similar strategies that KFC used. Compare and contrast KFC and Mcdonalds in china and why they are the fastest growing market in China vs U.S. What were some of the PESTEL factors.
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