MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
Question
Book Icon
Chapter 10, Problem 1LO
Summary Introduction

To discuss: The meaning of product.

Expert Solution & Answer
Check Mark

Explanation of Solution

The meaning of product is as follows:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want. The goal of purchase decision is to obtain intangible or tangible advantages related with a product. Tangible goods include a pair of slippers or haircut service. Intangible qualities include goodwill and the sellers’ image.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What is the product classification?
Describe the classifications ofconsumer products.
Define product mix