Chapter 10, Problem 10E

Explanation of Solution

Four ways to use weblogs data can be beneficial to the website:

1. Marketing:

Information stored in log data can be very useful for marketers. Using this data, marketers can understand how various visitors search their website and use it to make purchases. It helps in understanding previously lost sales and offers improvement in potential areas.

2. Analysis:

Analysis of the log data helps in understanding various aspects of the website such as response time. This part is also related to product analysis and service analysis. This can help in attracting more page requests. Analysis of various error messages can offer insights into working on user-friendliness as well as interface improvement. One can learn more about customer base, geo-location, etc...