Concept explainers
Case summary:
Person X is interested in purchasing the Television S that was about 32”. It is better for Person X that he did not purchase the television in the month of December where the prices will be high during that time in Company A. Majority of the customers are aware that there will be a fluctuation of the prices on yearly basis but they are not aware that there will be hourly fluctuations. An application helps the customers to be informed about this fluctuations.
The Tool C helps the customers to know about the changes in the product prices of Company A this app also lets the customers to import the whole wish list and fix the needed price. The Tool C makes money from other partners and they are also a member of Company A’s affiliate program. The company always want their customers to purchase products when they are highly priced. However, this strategy makes the bargain hunters happy and it is considered as the tactics of Company A.
Characters in the case:
- Person X
- Television S
- Tool C
- Company A
Introduction:
The purchasing behavior of the households and the individuals for their personal consumption is known as the
To determine: The tracking of ten products by Person X on his interest and whether the products are up to the desired price. Determine the report on the usefulness of the application.
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Chapter 10 Solutions
EBK PRINCIPLES OF MARKETING
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