Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 10, Problem 10.13AC
Summary Introduction
To determine: The price to consumers.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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Explain how has Radant Beauty used the elements of its marketing mix to meet the needs and wants of its target market (Generation Me).
Your answer must clearly indicate the specific activities that Radiant Beauty undertook under the headings of:-
PRICE (The answer should go beyond merely regurgitating the actual price quoted in the case and clearly explain the pricing strategy that the company utilized.
CONSUMER BENEFITS
Notes:
Bother answers must be relevant to the case and must be based on sound marketing principles and the insights you gleaned from analyzing the case.
The plan should describe the marketing mix elements (product, price, place, promotion).o Product Strategy – you may use the three levels of the product as a basis to explain the product features, attributes, and/or packaging and others.o Pricing strategy -o Place Strategy – distribution channel and physical distribution activitieso Promotion Strategy - Marketing communication tools and mediums
Product : iBasket - Guopeng Liang Guopeng Liang
McDonald’s sells Happy Meals for as low as $2.50 and Value Meals for as high as
$5.50. How would you describe this pricing strategy? What segmentation variables are
being used?
Chapter 10 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Ch. 10 - Prob. 10.1DQCh. 10 - Prob. 10.2DQCh. 10 - Prob. 10.3DQCh. 10 - Prob. 10.4DQCh. 10 - Prob. 10.5DQCh. 10 - Prob. 10.6CTECh. 10 - Prob. 10.7CTECh. 10 - Prob. 10.8CTECh. 10 - Prob. 10.9ACCh. 10 - Prob. 10.10AC
Ch. 10 - Prob. 10.11ACCh. 10 - Prob. 10.12ACCh. 10 - Prob. 10.13ACCh. 10 - Prob. 10.14ACCh. 10 - Prob. 10.15VCCh. 10 - Prob. 10.16VCCh. 10 - Prob. 10.17VCCh. 10 - Prob. 10.18CCCh. 10 - Prob. 10.19CCCh. 10 - Prob. 10.20CCCh. 10 - Prob. 10.21CCCh. 10 - Prob. 10.22CCCh. 10 - Prob. 10.23MMLCh. 10 - Prob. 10.24MML
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices. (AACSB: Written and Oral Communication)arrow_forwardExplain how has Radant Beauty used the elements of its marketing mix to meet the needs and wants of its target market (Generation Me). Your answer must clearly indicate the specific activities that Radiant Beauty undertook under the headings of PRICE and CONSUMER BENEFITS Notes: The answer should go beyond merely regurgitating the actual price quoted in the case and clearly explain the pricing strategy that the company utilized. Answers must be relevant to the case and must be based on sound marketing principles and the insights you gleaned from analyzing the case.arrow_forwardHow do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?arrow_forward
- A computer printer sells for $376 after a 12% discount. What was its original (list) price? (Round to the nearest cent.)arrow_forward• What is the role of price in an organization's marketing plan? 1. Profit 2. Sales 3. Market share 4. Survival 5. Social Responsibilityarrow_forwardTitle What is co-branding and how does it affect logistical decisions? Define what is meant by a landed... Description What is co-branding and how does it affect logistical decisions? Define what is meant by a landed cost and explain its relevance for pricing decisions. Briefly discuss the ownership, negotiations, financing, promotions, and logistics channels.arrow_forward
- What is the difference between loss leader and leader pricing?Give an example of when retailers would use each of thesepricing strategiesarrow_forwardWrite the following as prolog statements. Customers are offered discount on certain products and they love to buy such products.arrow_forwardCan Lululemon continue to succeed by employing the same premium-pricing strategy? Explain.arrow_forward
- Name and describe the two types of value-based pricing methods. (AACSB: Written and Oral Communication)arrow_forwardYou have a great idea for a business and need to create a business plan to present to a bank. Choose one of the following products or services and draft the part of your plan that describes how you will price and market it. 1. Haircuts at home.2. Online apartment rental listing.arrow_forwardQUESTIONS ARE ABOUT THIS VIDEO:arrow_forward
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