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Concept explainers
Case summary:
Person X is interested in purchasing the Television S that was about 32”. It is better for Person X that he did not purchase the television in the month of December where the prices will be high during that time in Company A. Majority of the customers are aware that there will be a fluctuation of the prices on yearly basis but they are not aware that there will be hourly fluctuations. An application helps the customers to be informed about this fluctuations.
The Tool C helps the customers to know about the changes in the product prices of Company A this app also lets the customers to import the whole wish list and fix the needed price. The Tool C makes money from other partners and they are also a member of Company A’s affiliate program. The company always want their customers to purchase products when they are highly priced. However, this strategy makes the bargain hunters happy and it is considered as the tactics of Company A.
Characters in the case:
- Person X
- Television S
- Tool C
- Company A
Introduction:
The purchasing behavior of the households and the individuals for their personal consumption is known as the
To find: The another online-price tracking tool for the customers as Tool C is not the only tracking tool for Company A
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Chapter 10 Solutions
EBK PRINCIPLES OF MARKETING
- THE MARKETING OPPORTUNITY Suppose your roommate just invented an electronic pencil that senses when a word being written is misspelled, beeps, and shows the correct spelling on a small screen on the side of the pencil. Your roommate comes to you for advice and money. She figures the pencil can be manufactured for about $5, since the cost of computer chips has dropped so low. She will make you a 40% owner if you help manufacture and sell the pencils. She asks you to put up $500 for materials for the first 100 units. She asks that you help make and sell the pencils after classes. Since your roommate is studying electronic engineering, she knows about as much about marketing as you know about electronics. You agree to study the possibilities. You make a list of questions that need to be answered before you commit your $500. Write a response that includes your answers to the following questions. What need does this product fill? What are the target markets for such a product? What type…arrow_forwardShopbots are online sites for finding the best prices on goods you need. No shopbot searches the entire internet, so its a good idea to use more than one to get the best deals. Furthermore, not all shopbots quote shipping and handling costs. Imagine you want to buy a new headset and are considering investing in Beats. Go online to find reviews and prices. Here are some shopbots to try: MySimon.com, PriceGrabber.com, PriceSCAN.com and YahooShopping.com Which of the shopbots offers the most information? How helpful are the consumer reviews? The product descriptions? Which shopbot is easiest to use? The hardest? Why? Write down some of the prices you find online and then go to a local store, such as Walmart or Target, and compare prices. Does either source (online or brick-and-mortar) consistently offer the best price? Compare shopping online to shopping in stores. What are the advantages and disadvantages of each? Which has the best total product offer?arrow_forwardWhat are the advantages of everyday low prices (EDLPs)?arrow_forward
- The markup on a video game is 25% of the sale price. If the video game sells for $ 86.67, what was the cost (in $)? (Round your answer to the nearest cent.)arrow_forwardPlease don't use handwriting please Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts related to strategic pricing methods and tactics in marketing.arrow_forwardIdentify two stores at which you shop, one of which uses everyday lowpricing and another that uses a high/low pricing strategy. Do youbelieve that each store’s chosen strategy is appropriate for the type ofmerchandise it sells and the market of customers to whom it isappealing? Justify your answer.arrow_forward
- Look at some real estate want ads in your newspaper. Enter the price of a two-bedroom home and a three-bedroom home. If you find some abbreviations you do not understand, ask your teacher.arrow_forwardwhy penetration pricing is more advantageous for the entrepreneur?arrow_forwardIn your textbook on page 387, the authors engage in a brief discussion on why consumers may choose to pay $300 for a pair of Tiffany pearls which come in a fancy blue box versus another nameless pair which can be purchased from Pearl World for $43 and on Amazon for $19. 1. Share with your colleagues an experience you had when faced with the decision of choosing between a name brand and generic item. 2. In your general shopping experiences or given your general purchasing behavior, does name brand recognition matter to you? Why or why not.arrow_forward
- Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?arrow_forwardWhich of these is an accurate observation about pricing in today's business environment? A) The internet empowered buyers but doesn't help resellers optimize their pricing. B) Across industries and regions, most companies now use the same pricing methods. C) Many companies do not handle pricing well and fall back on familiar methods that aren't as effective as they should be. D) With ubiquitous online price matching, pricing decisions are more or less automatic these days. E) The hope of offering personalized price promotions hasn't really panned out.arrow_forwardexplain the pros and cons of price regulation in online streaming?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
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