EBK BUSINESS ANALYTICS
EBK BUSINESS ANALYTICS
3rd Edition
ISBN: 9780136880844
Author: Evans
Publisher: PEARSON
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Chapter 1, Problem 8PE

Four key marketing decision options are price P , advertising A , transportation T , and product quality Q . Consumer demand D is influenced by these variables. The simplest model for describing demand in terms of these variables is D = k p P + a A + t T + q Q where k , p , a , t ,  and  q are positive constants.

  1. How does a change in each variable affect demand?
  2. How do the variables influence each other?
  3. What limitations might this model have? Can you think of how this model might be made more realistic?

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30. An individual who has automobile insurance from a certain company is randomly selected. Let Y be the num- ber of moving violations for which the individual was cited during the last 3 years. The pmf of Y isy      | 1       2      4       8      16p(y) | .05   .10   .35   .40   .10 a.Compute E(Y).b. Suppose an individual with Y violations incurs a surcharge of $100Y^2. Calculate the expected amount of the surcharge.
24. An insurance company offers its policyholders a num- ber of different premium payment options. For a ran- domly selected policyholder, let X = the number of months between successive payments. The cdf of X is as follows: F(x)=0.00  :  x < 10.30  :  1≤x<30.40  :  3≤ x < 40.45  :  4≤ x <60.60  :  6≤ x < 121.00  :  12≤ x a. What is the pmf of X?b. Using just the cdf, compute P(3≤ X ≤6) and P(4≤ X).
59. At a certain gas station, 40% of the customers use regular gas (A1), 35% use plus gas (A2), and 25% use premium (A3). Of those customers using regular gas, only 30% fill their tanks (event B). Of those customers using plus, 60% fill their tanks, whereas of those using premium, 50% fill their tanks.a. What is the probability that the next customer will request plus gas and fill the tank (A2 B)?b. What is the probability that the next customer fills the tank?c. If the next customer fills the tank, what is the probability that regular gas is requested? Plus? Premium?
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