MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 1, Problem 7AMK
Summary Introduction

To discuss: Whether the company have the right to “generate” the wants and attempts to persuade the consumers to purchase the products and services that they did not know about it earlier, the examples of “good” and “bad” creation of wants and identify the person deciding what is good and bad.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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