Chapter 1, Problem 4RQE

Summary Introduction

Introduction

Social research involves analyzing large amounts of data to find patterns. A physician may use this to determine if a disease was spread to people who came into contact with patient zero. An attorney may track patterns of successful defense strategies. Business executives may want to track the patterns of consumer behavior. Police officers could use social research to learn the best ways to deescalate tense situations, and newspaper reporters can track patterns to see how many people have been affected by an unethical business practice.