M:ORGANIZATIONAL BEHAVIOR(LL)W/CONNECT
4th Edition
ISBN: 9781265835514
Author: MCSHANE
Publisher: MCG CUSTOM
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Chapter 1, Problem 3LO
Summary Introduction
To discuss: The organizational behaviours is based on which anchors.
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Task Description:
One of the most important questions faced by business leaders in the strategic marketing process is a
choice of timing to launch new product/technologies and enter new markets. There are two options: to
be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy
depends on several factors, both internal and external.
Tasks: Answer the following essay questions:
1. What are the advantages of being a pioneer and follower company? Provide examples of
successful pioneer and follower companies.
2. What product life cycle strategies do successful pioneer and follower companies implement to
increase growth and maintain a strong competitive advantage? Provide examples of companies
to support statements made.
Follow instruction:
1. Word: within 2500 word, not bellow 2400.
2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.
with introduction, conclusion, table, image
Chapter 1 Solutions
M:ORGANIZATIONAL BEHAVIOR(LL)W/CONNECT
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