International Business: Competing in the Global Marketplace
International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 1, Problem 3CDQ
Summary Introduction

Case summary:

The case deals with building of Airliner B 787. Company B is the largest exporter in Country U and they are building the largest aircraft. Forty five years ago, the largest parts of the aircraft is manufactured by three companies. For Airliner B 787, 65 percent of the value of the aircraft is produced by 50 outside suppliers around the world.

Company B would do all the engineering design, final assembly, and marketing and sales by itself and they could approach a supplier for these kind of activities. The case further deals with the outsourcing techniques of Company B and the risks and benefits associated with the process.

To determine: The people who would benefit from the outsourcing in addition to the foreign subcontractors.

Introduction:

Globalization is the process used by the company to influence their business internationally and the process of doing business globally.

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