In early 2007, Person D and Person L formed a cake Company MG. The company was a good producer of various cakes and they were specialized in few cakes. Person D did the baking activity and Person L took over the marketing and distribution. The company grew rapidly with good quality and sound marketing. After an article in the leading magazine, the sales of Company MG exploded, so Person D left his job followed by Person L. The company hired new workers for the fast growth of the company to experience cash flow and capacity issues. The company was still growing and was approached by various stores for their cakes. The couple has operated the company as a sole proprietorship. Characters of the case: Person D: The founder of Company MG Person L: The founder of Company MG Company MG: Cake producers Adequate information: Company MG faces cash flow and capacity problems. Company MG’s demand increases. Even national level markets approach them for delivery of their product. To determine: The actions that Person X recommends the company to undertake.

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Chapter 1, Problem 3CC

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Case summary:

In early 2007, Person D and Person L formed a cake Company MG. The company was a good producer of various cakes and they were specialized in few cakes. Person D did the baking activity and Person L took over the marketing and distribution. The company grew rapidly with good quality and sound marketing.

After an article in the leading magazine, the sales of Company MG exploded, so Person D left his job followed by Person L. The company hired new workers for the fast growth of the company to experience cash flow and capacity issues. The company was still growing and was approached by various stores for their cakes. The couple has operated the company as a sole proprietorship.

Characters of the case:

Person D: The founder of Company MG

Person L: The founder of Company MG

Company MG: Cake producers

Adequate information:

Company MG faces cash flow and capacity problems.

Company MG’s demand increases. Even national level markets approach them for delivery of their product.

To determine: The actions that Person X recommends the company to undertake.

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