Business In Action
Business In Action
9th Edition
ISBN: 9780135175477
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 1, Problem 2CTQ
Summary Introduction

Case summary:

Person R had a career plan at first she conducted research artificial research, whose main aim is to assist people on autism spectrum. Along with Person RP, she illustrated how computers could be trained to identify and answer to human emotions. Person R and Person RP has become Company A’s cofounders. The business takes steps to add value in its market. Thus, the company has a massive success.

To discuss: The way Company A adds value in the markets.

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