EBK UNDERSTANDING BUSINESS
EBK UNDERSTANDING BUSINESS
12th Edition
ISBN: 8220106844298
Author: Nickels
Publisher: YUZU
Question
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Chapter 1, Problem 1VC
Summary Introduction

Case summary:

M and M entrepreneurs started an online food ordering G Company in 2004. G Company expanded its customers from students to families and also variety of food. The business environment of the country is favorable in sense of currency rate and legal system. The key of success of G Company is expanding technology. The level of competition is also increased with passage of time. Even after increase in competition, the G Company maintained 50,000 customers per day and the reason behind this success is its policy of ‘no menu markup’.

Characters in the case: The characters that in the case are G Company, M and M entrepreneurs.

Adequate information:

The G Company has provided sales of $3 billion to restaurants in 2016 and increased the revenue of its restaurant customers six times in comparison of non-customers.

To determine: The risks and benefits related to entrepreneurship in comparison of working for others.

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Assume that your business is going to apply for a bank loan. Step into the shoes of a banking official who has the power to say yes or no to your loan application. From the bank’s vantage point, what are the strengths and weaknesses of your business plan? Does your plan seem realistic, given the financial assumptions and the business environment? What questions would you, as a bank officer, ask about your business plan? As the entrepreneur behind the business plan, how would you answer these questions and persuade the bank to approve your loan? Write up your questions and answers in one paragraph. Then use what you’ve learned to further strengthen your plan.
Assume that your business is going to apply for a bank loan. Step into the shoes of a banking official who has the power to say yes or no to your loan application. From the bank’s vantage point, what are the strengths and weaknesses of your business plan? Does your plan seem realistic, given the financial assumptions and the business environment? What questions would you, as a bank officer, ask about your business plan? As the entrepreneur behind the business plan, how would you answer these questions and persuade the bank to approve your loan? Write up your questions and answers in one paragraph. Then use what you’ve learned to further strengthen your plan.
Even before you launch your business, you have to be ready to handle the funds that will flow in and out as you buy raw materials, pay rent, receive customer payments, and reserve cash to pay taxes. Which financial services should you have in place on your first day in business? Which might be needed months later, after you’ve established your business? Write two to three sentences about your company’s need for financial services, now and during the first year.
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