For an undergraduate introductory level course in social psychology.

Updated with the latest research findings and revised chapter-opening vignettes, this renowned text maintains its infamous story-telling approach to convey the science of social psychology in a fascinating, memorable, and entertaining manner. The authors bring the material under study to life through real-world examples that capture students' attention and motivate further exploration.

Features

• Free Video CD-ROM that combines clips of classic experiments with interviews of prominent social psychologists - brings research to life for students and provides them with a visual resource that makes the subject matter more tangible.
• "Mini-Stories" contained in each chapter demonstrate specific concepts by offering an example of a real-life phenomenon along with a description of an experiment that attempts to explain the phenomenon - Provokes students' interest by taking stories from current events, literature, and personal accounts that make the subject matter more relevant.
• Entire chapter devoted to methodology using a storytelling approach - Introduces students to essential concepts while maintaining their interest and attention.
• Emphasis on both classical and modern research - Provides students with a balanced overview of significant concepts.
• Integrated coverage of culture and gender - Helps students understand how learned behavioral patterns and gender differences impact various aspects of social psychology.
• "Try It!" student exercises that invite students to apply the concepts they are learning to their everyday life - Makes students active participants in the learning process.
• Updated research findings with a plethora of new references, such as the recent findings on automatic prejudice in relation to automatic social cognition - Keeps students apprised of the latest developments in social psychology.
• Revised chapter-opening vignettes, including a discussion on the altruistic acts that occurred at the sites of the 9/11 terrorist attacks - Gives students fresh material on issues relevant to their own lives.
• "Connections" feature included in selected chapters that discusses applications of research findings to real-world problems - Outlines for students the relationship between the scientific discoveries being examined to current issues in society today.