OPERATION MANAGEMENT
2nd Edition
ISBN: 9781260242423
Author: CACHON
Publisher: MCG
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Question
Chapter 1, Problem 1CQ
a)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
a)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm would build the lenses uniquely based on the requirements of the eyes.
Dimension for the given slogan:
Fit: Fit is a subcomponent of consumption utility, which would mention how well the characteristics of the products matches with the requirements of the customers. Here, the slogan emphasizes fit.
b)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
b)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm would deliver the burger in less than 1 minute. If it exceeds, the customer can eat for free.
Dimension for the given slogan:
Timing: Timing is a subcomponent of consumption utility, which would indicate the speed of the service. Here, the slogan emphasizes timing.
c)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
c)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm matches any price in town.
Dimension for the given slogan:
Price: Price is a subcomponent of consumption utility, which would indicate how the well the price of the product matches with the quality of the product. The firm should provide service or product at a reasonable price. Here, the slogan emphasizes price.
d)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
d)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the dealers of the firm would provide the service anywhere in the country.
Dimension for the given slogan:
Location: Location is a subcomponent of consumption utility, which would indicate how well the place where the service or product is provided is accessible. Here, the slogan emphasizes location.
e)
Summary Introduction
To determine: The dimensions of customer utility that is highlighted by the given slogans.
e)
Expert Solution
Explanation of Solution
Given slogan:
It is given that the firm is providing the fastest internet in the nation.
Dimension for the given slogan:
Performance: Performance is a subcomponent of consumption utility, which would indicate the amount that average customer desires a product or service. Here, the slogan emphasizes performance.
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Chapter 1 Solutions
OPERATION MANAGEMENT
Ch. 1 - Prob. 1CQCh. 1 - Prob. 2CQCh. 1 - Prob. 3CQCh. 1 - Prob. 4CQCh. 1 - Prob. 5CQCh. 1 - Prob. 6CQCh. 1 - Prob. 7CQCh. 1 - Prob. 8CQCh. 1 - Prob. 9CQCh. 1 - Prob. 1PA
Ch. 1 - Prob. 2PACh. 1 - Prob. 3PACh. 1 - Prob. 4PACh. 1 - Prob. 5PACh. 1 - Prob. 6PACh. 1 - Four regional less-than-truckload (LTL) carriers...Ch. 1 - Prob. 8PACh. 1 - Prob. 9PACh. 1 - Prob. 10PACh. 1 - Prob. 11PACh. 1 - Prob. 12PACh. 1 - Prob. 13PACh. 1 - Prob. 14PACh. 1 - Prob. 15PACh. 1 - Prob. 16PACh. 1 - Prob. 17PA
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