Crafting and Executing Strategy
22nd Edition
ISBN: 9781260157475
Author: Thompson
Publisher: MCG
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Chapter 1, Problem 1ALE
Based on your experiences and/or knowledge of Apple’s current products and services, does Apple’s strategy (as described in Illustration Capsule 1.1) seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Apple’s strategy that can lead to sustainable competitive advantage?
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