EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 1, Problem 1.4DQ
Summary Introduction
To discuss: The conception of customer satisfaction and the ways customer relationship management influence customer satisfaction.
Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieving these marketing goals.
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