EBK MICROECONOMICS
EBK MICROECONOMICS
5th Edition
ISBN: 9781118883228
Author: David
Publisher: YUZU
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Chapter 1, Problem 1.12P
To determine

(a)

Graphical relationship between demand and supply. Equilibrium levels of price and quantity.

To determine

(b)

The reason for disequilibrium in the market when the price is equal to 18.

To determine

(c)

The reason for disequilibrium in the market when the price is equal to 14.

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Is the statement true or false? When a demand curve is a downward sloping straight line, the slope of the marginalrevenue curve is twice as steep as the demand curve.
A TV channel has estimated the demand for its service to be givenby the following function: Q=9.83p-1.2A2.5Y1.6P0-1.4whereQ = monthly sales in unitsP = price of the service in $A = promotional expenditure in $’000Y = average income of the market in $’000P0 = price of ‘home movies’ in $ The current price of the TV channel is $60, promotional expenditure is$120,000, average income is $28,000, and the price of ‘homemovies’ is$45.Indicate whether the following statements are true or false, givingyour reasons and making the necessary corrections h. Current sales are over a million units a month. i. The demand curve for the channel is given by:Q=9.83p-1.2j. The channel’s sales are more affected by the price of ‘home movies’ than by the price of its own service.k. If the channel increases its price this will reduce its profit.
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