Zara is a global clothing company based in Spain and it gives utmost importance to customer value, hence it tries to catch customer satisfaction in transportation. Zara expects the following points to be fulfilled by transport companies: The products must be reached to desired places on time, the products must be shipped without any damage or unwanted condition, the products must be carried to next channel level in a good condition. Additionally, Zara gives less weight to freight costs while determining product prices. Which of the followings is less important in transportation policy of Zara? Select one: a. Condition of goods b. Pricing c. Delivery performance d. Customer satisfaction

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Zara is a global clothing company based in Spain and it gives utmost importance to customer value, hence it tries to catch customer satisfaction in transportation. Zara expects the following points to be fulfilled by transport companies: The products must be reached to desired places on time, the products must be shipped without any damage or unwanted condition, the products must be carried to next channel level in a good condition. Additionally, Zara gives less weight to freight costs while determining product prices. Which of the followings is less important in transportation policy of Zara?
Select one:
a. Condition of goods
b. Pricing
c. Delivery performance
d. Customer satisfaction
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