Your R&D group has developed and tested a computer software package that helps engineers control the proper chemical mix for various process-manufacturing industries. If you decide to market the software, your first-year operating net cash flow is estimated to be $800,000. Because of market competition, product life will be about four years, and the product's market share will decrease by 25% each year over the previous year's share. (A)To protect the erosion of the market share (to maintain $800,000 cash flow per year prior to update costs), you need to upgrade the software every year at the expense of $50,000. Is it worth upgrading the software? Your interest rate is 15%. (B) You are approached by a big software house which wants to purchase the right to produce and distribute the software. For what minimum price would you be willing to sell the software?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter19: Capital Investment
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Problem 15E: Gina Ripley, president of Dearing Company, is considering the purchase of a computer-aided...
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Your R&D group has developed and tested a computer software package that helps engineers control
the proper chemical mix for various process-manufacturing industries. If you decide to market the
software, your first-year operating net cash flow is estimated to be $800,000. Because of market
competition, product life will be about four years, and the product's market share will decrease by
25% each year over the previous year's share.
(A)To protect the erosion of the market share (to maintain $800,000 cash flow per year prior to
update costs), you need to upgrade the software every year at the expense of $50,000. Is it worth
upgrading the software? Your interest rate is 15%.
(B) You are approached by a big software house which wants to purchase the right to produce and
distribute the software. For what minimum price would you be willing to sell the software?
Transcribed Image Text:Your R&D group has developed and tested a computer software package that helps engineers control the proper chemical mix for various process-manufacturing industries. If you decide to market the software, your first-year operating net cash flow is estimated to be $800,000. Because of market competition, product life will be about four years, and the product's market share will decrease by 25% each year over the previous year's share. (A)To protect the erosion of the market share (to maintain $800,000 cash flow per year prior to update costs), you need to upgrade the software every year at the expense of $50,000. Is it worth upgrading the software? Your interest rate is 15%. (B) You are approached by a big software house which wants to purchase the right to produce and distribute the software. For what minimum price would you be willing to sell the software?
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