Your R&D group has developed and tested a computer software package that helps engineers control the proper chemical mix for various process-manufacturing industries. If you decide to market the software, your first-year operating net cash flow is estimated to be $800,000. Because of market competition, product life will be about four years, and the product's market share will decrease by 25% each year over the previous year's share. (A)To protect the erosion of the market share (to maintain $800,000 cash flow per year prior to update costs), you need to upgrade the software every year at the expense of $50,000. Is it worth upgrading the software? Your interest rate is 15%. (B) You are approached by a big software house which wants to purchase the right to produce and distribute the software. For what minimum price would you be willing to sell the software?
Your R&D group has developed and tested a computer software package that helps engineers control the proper chemical mix for various process-manufacturing industries. If you decide to market the software, your first-year operating net cash flow is estimated to be $800,000. Because of market competition, product life will be about four years, and the product's market share will decrease by 25% each year over the previous year's share. (A)To protect the erosion of the market share (to maintain $800,000 cash flow per year prior to update costs), you need to upgrade the software every year at the expense of $50,000. Is it worth upgrading the software? Your interest rate is 15%. (B) You are approached by a big software house which wants to purchase the right to produce and distribute the software. For what minimum price would you be willing to sell the software?
Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter19: Capital Investment
Section: Chapter Questions
Problem 15E: Gina Ripley, president of Dearing Company, is considering the purchase of a computer-aided...
Related questions
Question
scn
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Cornerstones of Cost Management (Cornerstones Ser…
Accounting
ISBN:
9781305970663
Author:
Don R. Hansen, Maryanne M. Mowen
Publisher:
Cengage Learning
Principles of Accounting Volume 2
Accounting
ISBN:
9781947172609
Author:
OpenStax
Publisher:
OpenStax College
Cornerstones of Cost Management (Cornerstones Ser…
Accounting
ISBN:
9781305970663
Author:
Don R. Hansen, Maryanne M. Mowen
Publisher:
Cengage Learning
Principles of Accounting Volume 2
Accounting
ISBN:
9781947172609
Author:
OpenStax
Publisher:
OpenStax College