Your company has developed a probability of purchase model based upon the number of promotions to which a customer has been exposed. The dependent variable is the probability that a customer will make a purchase within the following week (0-1). The independent variable is the number of promotions to which the customer has been exposed over the past month.. The model appears as follows: Probability of Purchase = .2 + .075 (# of promotions exposed in past month) Interpret the associated 95% confidence interval if it is .4 - .6. Interpret the associated 95% prediction interval if it is: .35 - .65.

MATLAB: An Introduction with Applications
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Your company has developed a probability of purchase model based upon 

              the number of promotions to which a customer has been exposed.  The

             dependent variable is the probability that a customer will make a purchase within

             the following week (0-1). The independent variable is the number of promotions

            to which the customer has been exposed over the past month..  The model appears

            as follows:

               Probability of Purchase = .2 + .075 (# of promotions exposed in past month)

  1. Interpret the associated 95% confidence interval if it is .4 - .6.
  2. Interpret the associated 95% prediction interval if it is: .35 - .65.
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