Your charity organisation aims to optimise its fundraising efforts. What type of data would be relevant in accomplishing this objective? How could business intelligence technologies be utilised to analyse this data?

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter1: An Introduction To Information Systems
Section: Chapter Questions
Problem 1CTQ1
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Your charity organisation aims to optimise its
fundraising efforts. What type of data would be
relevant in accomplishing this objective? How
could business intelligence technologies be
utilised to analyse this data?
Transcribed Image Text:Your charity organisation aims to optimise its fundraising efforts. What type of data would be relevant in accomplishing this objective? How could business intelligence technologies be utilised to analyse this data?
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