You work in a small bookshop which specializes in selling business books to businesses and occasionally students who are pursing MBA. You see tremendous opportunities for growth as a business book specialist in the country, particularly with internet connection and on-line ordering, and catering to specific segments of the market. However, your boss has been in the business for many years and prefers the old ways of doing things. Clients still order over the phone or visit the store personally. This computer system consists of one computer to handle ordering and sales. Basically, it is a cash business. You discussed with your boss about strategic planning and suggested that this might be a useful process for the business. After considering your suggestion over few days, your boss has come back with comments that Strategic Planning is too big, would take too long, and will consume too much of time for such a small business. REQUIRED: What can you say to convince your boss about the value of such a plan, for the business? Do you believe that it is just as applicable to a business of this size or for larger businesses?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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You work in a small bookshop which specializes in selling business books to businesses and occasionally students who are pursing MBA. You see tremendous opportunities for growth as a business book specialist in the country, particularly with internet connection and on-line ordering, and catering to specific segments of the market. However, your boss has been in the business for many years and prefers the old ways of doing things. Clients still order over the phone or visit the store personally. This computer system consists of one computer to handle ordering and sales. Basically, it is a cash business. You discussed with your boss about strategic planning and suggested that this might be a useful process for the business. After considering your suggestion over few days, your boss has come back with comments that Strategic Planning is too big, would take too long, and will consume too much of time for such a small business.

REQUIRED:

  1. What can you say to convince your boss about the value of such a plan, for the business?
  2. Do you believe that it is just as applicable to a business of this size or for larger businesses?
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