You need to analyze a firm's performance in relation to its peers. You can do this either by comparing the firms' balance sheets and income statements, or by comparing the firms' ratios. If you only had time to use one means of comparison which method would you use and why?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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You need to analyze a firm's performance in relation to its peers. You can do this either by comparing the firms' balance sheets and income statements, or by comparing the firms' ratios. If you only had time to use one means of comparison which method would you use and why?

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