You have conducted a study to determine if there is independence or dependence between market segments (A-C) and prices the segments are willing to pay for a product. The following cross tabular output appears.
You have conducted a study to determine if there is independence or dependence between market segments (A-C) and prices the segments are willing to pay for a product. The following cross tabular output appears.
Under $10 $11-$15 over $15 All
A 50 30 20 100
50.00 30.00 20.00
33.33 27.27 50.00
16.67 10.00 6.67
50.00 36.67 13.33
0.000 1.212 3.333
B 40 50 10 100
40.00 50.00 10.00
26.67 45.45 25.00
13.33 16.67 3.33
50.00 36.67 13.33
2.000 4.848 0.833
C 60 30 10 100
60.00 30.00 10.00
40.00 27.27 25.00
20.00 10.00 3.33
50.00 36.67 13.33
2.000 1.212 0.833
All 150 110 40 300
Cell Contents: Count or frequency
Row percent
Column percent
Total cell percent
Expected cell count
Contribution to Chi-square
Pearson Chi-Square = 16.273, DF = 4, P-Value = 0.003
- Of those willing to pay less than $10, what percentage is in segment C?
- What percentage of the entire sample of 300 lies within segment A and willing to pay more than $15?
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