You have conducted a study to determine if there is independence or dependence between market segments (A-C) and prices the segments are willing to pay for a product. The following cross tabular output appears. Under $10 $11-$15 over $15 All A 50 30 20 100 50.00 30.00 20.00 33.33 27.27 50.00 16.67 10.00 6.67 50.00 36.67 13.33 0.000 1.212 3.333 B 40 50 10 100 40.00 50.00 10.00 26.67 45.45 25.00 13.33 16.67 3.33 50.00 36.67 13.33 2.000 4.848 0.833 C 60 30 10 100 60.00 30.00 10.00 40.00 27.27 25.00 20.00 10.00 3.33 50.00 36.67 13.33 2.000 1.212 0.833 All 150 110 40 300 Cell Contents: Count or frequency Row percent Column percent Total cell percent Expected cell count Contribution to Chi-square Pearson Chi-Square = 16.273, DF = 4, P-Value = 0.003 Set up the appropriate hypotheses to test that segments and price levels are independent. What percentage of segment B will pay between $11-$15?
You have conducted a study to determine if there is independence or dependence between market segments (A-C) and prices the segments are willing to pay for a product. The following cross tabular output appears.
Under $10 $11-$15 over $15 All
A 50 30 20 100
50.00 30.00 20.00
33.33 27.27 50.00
16.67 10.00 6.67
50.00 36.67 13.33
0.000 1.212 3.333
B 40 50 10 100
40.00 50.00 10.00
26.67 45.45 25.00
13.33 16.67 3.33
50.00 36.67 13.33
2.000 4.848 0.833
C 60 30 10 100
60.00 30.00 10.00
40.00 27.27 25.00
20.00 10.00 3.33
50.00 36.67 13.33
2.000 1.212 0.833
All 150 110 40 300
Cell Contents: Count or frequency
Row percent
Column percent
Total cell percent
Expected cell count
Contribution to Chi-square
Pearson Chi-Square = 16.273, DF = 4, P-Value = 0.003
- Set up the appropriate hypotheses to test that segments and price levels are independent.
- What percentage of segment B will pay between $11-$15?
Step by step
Solved in 3 steps
