You are the Training & Development Manager of a 3-star Hotel, Great Impressions. You received the following e-mail from the General manager. Prepare an answer to the email. The email from the General Manager is given below:        As you are aware, one of the most important aspects of quality service is known as “service recovery” ----that is, the employees’ effective response to customer complaints. There are three possible outcomes to a customer complaint: The customer complaints and is satisfied by the response; the customer complaints and is dissatisfied the response; and the customer does not complain and remains dissatisfied. Many dissatisfied customers do not complain because they want to avoid confrontation, there is no confrontation, there is no convenient way to complain, or they do not believe that complaining will do much good. To improve our level of customer service, we need to train our hotel staff in the “service recovery” aspect of a customer service. My recent focus group discussion with customer groups clearly indicates that we have some weakness in the recovery area. For example, last month in one of the restaurants, a waiter dropped the last available piece of apple pie on a customer as he was serving her. The waiter did not know how to correct the problem other than offer an apology. I have decided to hire two well-known consultants in the service industry to discuss recovery, as well as to provide an overview of different aspects of quality customer service. These consultants have worked in service industries and manufacturing industries.  I have scheduled the consultants to deliver a presentation in three training sessions. Each session will last three hours. There will be one session for each shift of employees (day, afternoon, and midnight shift). The sessions will consist of a preparation and question-and answer session, the presentation will last one and a half hours, and the question-and-answer session approximately 45 minutes. There will be a half hour break. My expectations are that following this training, the service staff will be able to recover successfully from service problems. Because you are an expert on training, I want your feedback on the training session. Specifically, I am interested in your opinion regarding whether our employees will learn about service recovery from the attending this program. Will they be able to recover from service problems in their interactions with customers? What recommendations do you have for improving the program?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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You are the Training & Development Manager of a 3-star Hotel, Great Impressions. You received the following e-mail from the General manager. Prepare an answer to the email.

The email from the General Manager is given below:

       As you are aware, one of the most important aspects of quality service is known as “service recovery” ----that is, the employees’ effective response to customer complaints. There are three possible outcomes to a customer complaint: The customer complaints and is satisfied by the response; the customer complaints and is dissatisfied the response; and the customer does not complain and remains dissatisfied. Many dissatisfied customers do not complain because they want to avoid confrontation, there is no confrontation, there is no convenient way to complain, or they do not believe that complaining will do much good.

To improve our level of customer service, we need to train our hotel staff in the “service recovery” aspect of a customer service. My recent focus group discussion with customer groups clearly indicates that we have some weakness in the recovery area. For example, last month in one of the restaurants, a waiter dropped the last available piece of apple pie on a customer as he was serving her. The waiter did not know how to correct the problem other than offer an apology.

I have decided to hire two well-known consultants in the service industry to discuss recovery, as well as to provide an overview of different aspects of quality customer service. These consultants have worked in service industries and manufacturing industries.

 I have scheduled the consultants to deliver a presentation in three training sessions. Each session will last three hours. There will be one session for each shift of employees (day, afternoon, and midnight shift).

The sessions will consist of a preparation and question-and answer session, the presentation will last one and a half hours, and the question-and-answer session approximately 45 minutes. There will be a half hour break.

My expectations are that following this training, the service staff will be able to recover successfully from service problems.

Because you are an expert on training, I want your feedback on the training session. Specifically, I am interested in your opinion regarding whether our employees will learn about service recovery from the attending this program. Will they be able to recover from service problems in their interactions with customers? What recommendations do you have for improving the program?

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